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Roadmap for the Danube Region - Strengthening regional development through the Cultural Routes of the Council of Europe (Cultural Routes 3) (2019)

Cultural heritage
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Routes4U is the Council of Europe's joint programme with the European Union (European Commission – DG REGIO). The objective is to contribute to the implementation of the four EU macro-regional strategies – Adriatic-Ionian, Alpine, Baltic Sea and Danube – through the Cultural Routes of the Council of Europe. The European Union Strategy for the Danube Region (EUSDR) provides a sustainable framework for policy integration and coherent development of the Danube Region by creating synergies and co-ordination across the region. At the first Routes4U meeting for the Danube Region, held on 6 November 2018 in Bucharest (Romania), Diana Tenea, Director General of the Romanian Ministry of Regional Development and Public Administration, stressed that the Danube Strategy “promotes the Danube as a destination through macro-regional Cultural Routes at a time when we need to strengthen the role of culture in territorial development.”

We are pleased to present the results of this meeting included in the third Routes4U publication, consisting of the meeting’s contributions and workshops’ results as well as a set of recommendations compiled in this Routes4U Roadmap for the Danube Region.
FOREWORD 
INTRODUCTION 
PART I. – CULTURAL ROUTES FOR THE REGIONAL DEVELOPMENT OF THE DANUBE REGION
by Constanze Metzger 
1. THE CULTURAL ROUTES OF THE COUNCIL OF EUROPE 
1.1. Historic context 
1.2. Definition 
1.3. Institutional structure 
1.4. Creation of a Cultural Route 
1.5. Key features 
1.6. Added value of Cultural Routes 
2. EUROPEAN UNION STRATEGY FOR THE DANUBE REGION (EUSDR) 
2.1. The Danube Region 
2.2. Macro-regional strategy 
3. ANALYSIS OF THE CULTURAL ROUTES IN THE DANUBE REGION 
3.1. Geographical framework of Cultural Routes 
3.2 Sectoral framework of Cultural Routes 
3.3. Thematic framework of Cultural Routes 
3.4. Summary 
4. ROUTES4U PROJECT 
4.1. Projects on Cultural Routes in the Danube Region 
4.2. Bibliography 
PART II. – EXPERTS REPORTS ON REGIONAL DEVELOPMENT THROUGH THE CULTURAL ROUTES IN THE DANUBE REGION 
1. SUSTAINABLE DEVELOPMENT THROUGH CULTURAL TOURISM: BUILDING PROSPERITY IN THE DANUBE REGION
by Darja Radić 
1.1. Introduction: main characteristics and specifics of the Danube Region 
1.2. Tourism in Europe and in the Danube Region – Facts and potential 
1.3. Workshop discussion summary 
1.4. Recommendations of the workshop’s participants 
1.5. Expert’s recommendations 
1.6. Bibliography 
2. PARTICIPATIVE AND TRANSNATIONAL STORYTELLING: CULTURAL HERITAGE FOR CONNECTING THE DANUBE REGION
by Miloš Vukanovic 
2.1. Introduction 
2.2. Workshop discussion and recommendations 
2.3. Recommendations of the workshop’s participants 
2.4. Expert’s recommendations 
2.5. Bibliography
3. MARKETING STRATEGIES FOR THE PROMOTION AND VISIBILITY OF HERITAGE IN THE DANUBE REGION
by Katalin Nagy 
3.1. Introduction 
3.2. Recommendations of the workshop’s participants 
3.3. Expert’s recommendations 
3.4. Bibliography 
PART III. – ROUTES4U ROADMAP: STREAMING CULTURAL ROUTES IN THE DANUBE REGION 
1. ROUTES4U IMPLEMENTATION PRIORITIES 
1.1. Monitoring system 
1.2. Cultural tourism and visibility 
1.3. Branding 
1.4. Capacity building and research 
1.5. Educational exchanges and approaches 
1.6. Best practices database 
1.7. Cultural Routes’ priorities for the Danube Region 
APPENDIX 
LIST OF MEMBERS OF THE CULTURAL ROUTES IN THE DANUBE REGION 
SPEECH OF ROUTES4U MEETING FOR THE DANUBE REGION (6 NOVEMBER 2018, BUCHAREST, ROMANIA) 
Speech of Diana Tenea, Director General, Romanian Ministry of Regional Development and Public Administration 
LIST OF ABBREVIATIONS

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