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L'éducation aux médias pour tous - Soutenir les groupes marginalisés grâce aux médias associatifs (2020)

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Martina Chapman, Nadia Bellardi, Helmut Peissl
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Être éduqué aux médias signifie être apte à comprendre et à évaluer les contenus médiatiques d’un oeil critique et être en mesure de faire une utilisation responsable et sûre des services numériques. L’éducation aux médias nous aide à utiliser les autres médias dans l’espace public, tout en exploitant le potentiel créatif et participatif que les nouvelles technologies et les nouveaux services peuvent offrir. Aujourd’hui, cela suppose aussi de comprendre comment les données sont utilisées et comment les algorithmes et l’IA peuvent influer sur la production et les choix des médias.

Le Conseil de l’Europe a pleinement conscience que les médias associatifs contribuent de manière décisive à l’émergence de « citoyens informés ». Les médias associatifs ont la volonté de donner aux groupes communautaires l’accès et les compétences nécessaires pour créer leurs propres canaux de communication et pour favoriser la participation à la vie publique de façon structurée et professionnelle. Il n’en demeure pas moins que dans de nombreux pays d’Europe, ces médias ne bénéficient toujours pas d’une reconnaissance officielle, juridique ni d’un accès équitable aux plateformes de distribution ou de financements durables.

Le présent document de référence analyse les moyens mis en oeuvre par le secteur des médias associatifs pour promouvoir l’éducation aux médias, ainsi que les possibilités qu’offrent ces travaux de renforcer la participation des communautés marginalisées à l’environnement médiatique et au discours public. Comparant cinq modèles de médias associatifs présents à Chypre, en Irlande, au Luxembourg, en Espagne et au Royaume-Uni, il cherche à informer et à guider les professionnels et les responsables de l’action publique, en mettant en évidence un certain nombre de constatations et de mesures pouvant être adoptées par les États membres pour les aider à réaliser pleinement le potentiel des médias associatifs.

Intelligence artificielle – Une politique intelligente
Défis et perspectives pour les médias et la démocratie
Document de référence, Conférence ministérielle, Chypre 2020
RÉSUMÉ 
MÉTHODOLOGIE 
Collecte de données quantitatives 
Collecte de données qualitatives 
Subjectivité et vérification des données 
INTRODUCTION 
CONTEXTE GÉNÉRAL 
Le pluralisme des médias 
L’éducation aux médias 
Les médias associatifs 
IDENTIFICATION DES DÉFIS 
ANALYSE COMPARATIVE DES CINQ MODÈLES DE MÉDIAS ASSOCIATIFS 
ANALYSE DES EXEMPLES DE « PRATIQUES PROMETTEUSES » DES PROJETS D’ÉDUCATION AUX MÉDIAS AYANT CONTRIBUÉ À RENFORCER LA PARTICIPATION DES COMMUNAUTÉS MARGINALISÉES AUX MÉDIAS ASSOCIATIFS 
Aperçu des pratiques prometteuses 
Résumés des pratiques prometteuses 
Défis communs 
CONCLUSIONS ET PROPOSITIONS D’ACTION 
MESURES POUVANT ÊTRE PRISES PAR LES ÉTATS MEMBRES 
BIBLIOGRAPHIE