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Roadmap for the Baltic Sea Region (Routes4U - Cultural Routes 2) (2019)

Cultural heritage
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Heritage protection, cultural tourism and transnational cooperation through the Cultural Routes

The “Roadmap for the Baltic Sea Region” provides background information and recommendations for stakeholders working in the field of sustainable tourism, cultural cooperation and social participation. It contains guidelines for national, regional and local authorities in the Baltic Sea Region on the certification and management of the Cultural Routes of the Council of Europe.

In order to identify macro-regional needs on sustainable cultural tourism and transnational cultural cooperation, data of all Cultural Routes crossing the Region concerning activities, members, thematic priorities and geographical coverage have been retrieved and analysed. Recommendations on the implementation of the Cultural Routes programme with regard to the EU Strategy for the Baltic Sea Region take also into account the experts reports and the discussions held with the Routes4U stakeholders during the 2018 Routes4U meeting for the Baltic Sea Region.
FOREWORD 
INTRODUCTION 
PART I – OVERVIEW OF THE CULTURAL ROUTES OF THE COUNCIL OF EUROPE PROGRAMME AND THE EU STRATEGY FOR THE BALTIC SEA REGION 
1. THE CULTURAL ROUTES OF THE COUNCIL OF EUROPE
1.1. Historic context
1.2. Definition
1.3. Institutional structure
1.4. Creation of a Cultural Route
1.5. Key features
2. THE BALTIC SEA REGION
2.1. European Union Strategy for the Baltic Sea Region
2.2. The role of cultural tourism for the region
3. ANALYSIS OF THE CULTURAL ROUTES IN THE BALTIC SEA REGION
3.1. Geographical framework of Cultural Routes in the Baltic Sea Region
3.2. Sectorial framework of Cultural Routes in the Baltic Sea Region
3.3. Thematic framework of Cultural Routes in the Baltic Sea Region
3.4. Summary
4. IMPACT OF CULTURAL ROUTES ON REGIONAL DEVELOPMENT
4.1. Economic impact
4.2. Social impact
5. ROUTES4U PROJECT
5.1. Identification of Cultural Routes priorities for the Baltic Sea Region
5.2. Extension of certified Cultural Routes
5.3. Bibliography
PART II – EXPERTS REPORTS ON REGIONAL DEVELOPMENT THROUGH THE CULTURAL ROUTES IN THE BALTIC SEA REGION 
1. REGIONAL DEVELOPMENT THROUGH CULTURAL TOURISM
1.1. Introduction
1.2. Positive and negative impacts of cultural tourism on Baltic Sea Region development
1.3. Recommendations of the workshop’s participants
1.4. Expert’s recommendations
1.5. Bibliography
2. SOCIAL PARTICIPATION IN THE REGIONALISATION AND EUROPEANISATION OF CULTURAL HERITAGE
2.1. Introduction
2.2. Workshop discussion and recommendations
2.3. Bibliography
3. MARKETING STRATEGIES FOR THE PROMOTION AND VISIBILITY OF CULTURAL HERITAGE IN THE BALTIC SEA REGION
3.1. Introduction
3.2. The multiple contexts of heritage promotion
3.3. Recommendations of the workshop’s participants
3.4. Expert’s recommendations
3.5. Bibliography
PART III – ROUTES 4U ROADMAP: SHAPING THE FUTURE OF THE BALTIC SEA REGION 
1. ROUTES4U IMPLEMENTATION PRIORITIES
1.1. Monitoring system
1.2. Cultural tourism and visibility
1.3. Branding
1.4. Capacity building and research
1.5. Certification guidelines and best practices database
1.6. Development of new Cultural Routes
1.7. Extension of certified Cultural Routes
APPENDIX 
LIST OF MEMBERS OF THE CULTURAL ROUTES IN THE BALTIC SEA REGION
Denmark
Estonia
Finland
Germany
Latvia
Lithuania
Poland
Sweden
SPEECH OF ROUTES4U MEETING FOR THE BALTIC SEA REGION (6 SEPTEMBER 2018. OSLO, NORWAY)
Speech of Frida Blomgren, State Secretary, Norwegian Ministry of Culture
LIST OF ABBREVIATIONS

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