Heritage protection, cultural tourism and transnational cooperation through the Cultural Routes
This publication presents the results of the discussions held during the Routes4U meeting for the Alpine Region (2-3 April 2019, Bard, Italy) but also goes a step further. The “Roadmap for the Alpine Region” sets out recommendations and future steps to be taken in the framework of the Routes4U Project, in line with the similar publications for the Adriatic-Ionian, Baltic Sea and Danube Regions. This publication is the beginning of a journey that, in a few years, will lead to the certification as “Cultural Route of the Council of Europe” of some of the priority projects identified by the EUSALP co-ordinators.
PREFACE FOREWORD INTRODUCTION PART I. CULTURAL ROUTES FOR THE REGIONAL DEVELOPMENT OF THE ALPINE REGION 1. THE CULTURAL ROUTES OF THE COUNCIL OF EUROPE
1.1. Historical context
1.2. Definition
1.3. Institutional structure
1.4. Key features
1.5. Added value of Cultural Routes
2. EUROPEAN UNION STRATEGY FOR THE ALPINE REGION (EUSALP)
2.1. Alpine Region
2.2. Macro-regional strategy
2.3. EU Strategy for the Alpine Region (EUSALP)
3. ANALYSIS OF THE CULTURAL ROUTES IN THE ALPINE REGION
3.1. Geographical framework of Cultural Routes
3.2. Sectorial framework of Cultural Routes
3.3. Thematic framework of Cultural Routes
3.4. Summary
4. ROUTES4U PROJECT
4.1. Projects on Cultural Routes in the Alpine Region
4.2. Extensions
5. BIBLIOGRAPHY PART II. EXPERTS’ REPORTS ON REGIONAL DEVELOPMENT THROUGH THE CULTURAL ROUTES IN THE ALPINE REGION 1. REGIONAL CO-OPERATION AND SUSTAINABLE DEVELOPMENT THROUGH CULTURAL TOURISM IN THE ALPINE REGION
1.1. Introduction
1.2. Workshop discussion
1.3. Participants’ recommendations
1.4. Recommendations
1.5. Bibliography
2. CULTURAL HERITAGE FOR SOCIAL INCLUSION IN THE ALPINE REGION
2.1. Introduction
2.2. Workshop discussion
2.3. Participants’ recommendations
2.4. Recommendations
2.5. Bibliography
3. MARKETING STRATEGIES FOR THE PROMOTION AND VISIBILITY OF THE ALPINE REGION HERITAGE
3.1. Introduction
3.2. Workshop discussion
3.3. Participants’ recommendations
3.4. Recommendations
3.5. Bibliography
PART III. ROADMAP FOR THE ALPINE REGION 1. IMPLEMENTATION PRIORITIES
1.1. Co-operation and sustainability
1.2. Community inclusion and storytelling
1.3. Implementation and visibility
1.4. Monitoring system
1.5. Country focus
1.6. Strengthening and extension of certified Cultural Routes
1.7. Development of new Cultural Routes
2. IDEAS FOR THE FUTURE
2.1. Game marketing
APPENDICES LIST OF MEMBERS OF THE CULTURAL ROUTES IN THE ALPINE REGION
Austria
France
Germany
Italy
Liechtenstein
Slovenia
Switzerland
LIST OF ABBREVIATIONS
