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Vote outside the box (2020)

Elections
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TOOLKIT FOR ELECTORAL MANAGEMENT BODIES ON AWARENESS RAISING WITH YOUNG PEOPLE.

Recent research has shown that young people are very politically motivated, but have low levels of trust and belief in formal representative democracy organisations, often preferring to express their political convictions through alternative forms of participation such as volunteering and activism.

This toolkit is designed to enable Electoral Management Bodies to develop strategic approaches to raising awareness of electoral processes and building electoral knowledge amongst young people as potential first-time voters. Also, this publication may be relevant to other bodies who are interested in this such as Ministries and Agencies responsible for youth policy and other state and non-state actors.

It should also be noted the Council of Europe’s aim to enable ‘young people across Europe to actively uphold, defend, promote and benefit from the Council of Europe’s core values of human rights, democracy and the rule of law’ as demonstrated through the Council of Europe Youth Sector’s Strategy 2030 which has a commitment to ‘revitalising pluralist democracy’ and ‘enabling young people’s access to rights’.
ABOUT THE AUTHORS 
DIVISION OF ELECTIONS AND CIVIL SOCIETY (DG DEMOCRACY) 
TOOLKIT OVERVIEW 
CHAPTER 1
INTRODUCTION 
Rationale and aims for this toolkit 
What do we mean by young people and why should we focus on them? 
CHAPTER 2
BUILDING ON THE URSO PARADIGM AND COUNCIL OF EUROPE ECA ASSESSMENT TOOL 
Introduction 
The URSO paradigm 
Relevant General Index Database indicators 
CHAPTER 3
WHAT ARE ‘AWARENESS RAISING’ MEASURES? 
Introduction 
What is the change in young people’s behaviour that awareness raising measures are trying to create? 
What sort of learning is required for this behaviour change? 
Types of awareness raising measures 
CHAPTER 4
DEVELOPING A PROFILE OF POTENTIAL YOUTH FIRST-TIME VOTERS 
Introduction 
What voter turnout data is there, and how can it be used? 
Types of voter turnout information 
What to look for in voting turnout data 
Analysing voter turnout information by age groups 
Analysing voter turnout information by gender 
Analysing voter turnout information by geographic location 
Analysing voter turnout: Going further
How to get from voting turnout data to identifying non-voters 
Identifying the knowledge, skills, values and attitudes of the target group(s) 
Using existing data and research 
Using focus groups 
CHAPTER 5
SETTING OBJECTIVES AND CHOOSING TYPES OF AWARENESS RAISING MEASURES 
Introduction 
Setting objectives: Steps to follow 
CHAPTER 6
IMPLEMENTING PUBLIC COMMUNICATION AND MARKETING CAMPAIGNS 
Introduction 
Key principles and overview 
How to: Develop key messages 
How to: Choose delivery channels 
How to: Involve other stakeholders 
CHAPTER 7
IMPLEMENTING CITIZENSHIP EDUCATION PROGRAMMES 
Introduction 
Key principles and overview of this type of measure 
Useful resources 
How to: Involve other stakeholders 
CHAPTER 8
INSPIRATIONAL PRACTICES 
Introduction 
Practices led by Electoral Management Bodies 
Practice led by other actors 
CHAPTER 9
BIBLIOGRAPHY 
VOTE OUTSIDE OF THE BOX: TRAINER’S GUIDE 
Introduction 
Trainers Script 
APPENDIX 1
MICRO SWOT CAPACITY ASSESSMENT 
APPENDIX 2
DECISIONS MAKING TREE 
APPENDIX 3
SMART OBJECTIVE PLANNING TABLE

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