ABOUT THE AUTHORS DIVISION OF ELECTIONS AND CIVIL SOCIETY (DG DEMOCRACY) TOOLKIT OVERVIEW CHAPTER 1INTRODUCTION
Rationale and aims for this toolkit
What do we mean by young people and why should we focus on them?
CHAPTER 2BUILDING ON THE URSO PARADIGM AND COUNCIL OF EUROPE ECA ASSESSMENT TOOL
Introduction
The URSO paradigm
Relevant General Index Database indicators
CHAPTER 3WHAT ARE ‘AWARENESS RAISING’ MEASURES?
Introduction
What is the change in young people’s behaviour that awareness raising measures are trying to create?
What sort of learning is required for this behaviour change?
Types of awareness raising measures
CHAPTER 4DEVELOPING A PROFILE OF POTENTIAL YOUTH FIRST-TIME VOTERS
Introduction
What voter turnout data is there, and how can it be used?
Types of voter turnout information
What to look for in voting turnout data
Analysing voter turnout information by age groups
Analysing voter turnout information by gender
Analysing voter turnout information by geographic location
Analysing voter turnout: Going further
How to get from voting turnout data to identifying non-voters
Identifying the knowledge, skills, values and attitudes of the target group(s)
Using existing data and research
Using focus groups
CHAPTER 5SETTING OBJECTIVES AND CHOOSING TYPES OF AWARENESS RAISING MEASURES
Introduction
Setting objectives: Steps to follow
CHAPTER 6IMPLEMENTING PUBLIC COMMUNICATION AND MARKETING CAMPAIGNS
Introduction
Key principles and overview
How to: Develop key messages
How to: Choose delivery channels
How to: Involve other stakeholders
CHAPTER 7IMPLEMENTING CITIZENSHIP EDUCATION PROGRAMMES
Introduction
Key principles and overview of this type of measure
Useful resources
How to: Involve other stakeholders
CHAPTER 8INSPIRATIONAL PRACTICES
Introduction
Practices led by Electoral Management Bodies
Practice led by other actors
CHAPTER 9BIBLIOGRAPHY VOTE OUTSIDE OF THE BOX: TRAINER’S GUIDE
Introduction
Trainers Script
APPENDIX 1MICRO SWOT CAPACITY ASSESSMENT APPENDIX 2DECISIONS MAKING TREE APPENDIX 3SMART OBJECTIVE PLANNING TABLE
