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Vote outside the box (2020)

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TOOLKIT FOR ELECTORAL MANAGEMENT BODIES ON AWARENESS RAISING WITH YOUNG PEOPLE.

Recent research has shown that young people are very politically motivated, but have low levels of trust and belief in formal representative democracy organisations, often preferring to express their political convictions through alternative forms of participation such as volunteering and activism.

This toolkit is designed to enable Electoral Management Bodies to develop strategic approaches to raising awareness of electoral processes and building electoral knowledge amongst young people as potential first-time voters. Also, this publication may be relevant to other bodies who are interested in this such as Ministries and Agencies responsible for youth policy and other state and non-state actors.

It should also be noted the Council of Europe’s aim to enable ‘young people across Europe to actively uphold, defend, promote and benefit from the Council of Europe’s core values of human rights, democracy and the rule of law’ as demonstrated through the Council of Europe Youth Sector’s Strategy 2030 which has a commitment to ‘revitalising pluralist democracy’ and ‘enabling young people’s access to rights’.

ABOUT THE AUTHORS
DIVISION OF ELECTIONS AND CIVIL SOCIETY (DG DEMOCRACY)
TOOLKIT OVERVIEW
CHAPTER 1
INTRODUCTION

Rationale and aims for this toolkit

What do we mean by young people and why should we focus on them?

CHAPTER 2
BUILDING ON THE URSO PARADIGM AND COUNCIL OF EUROPE ECA ASSESSMENT TOOL

Introduction

The URSO paradigm

Relevant General Index Database indicators

CHAPTER 3
WHAT ARE ‘AWARENESS RAISING’ MEASURES?

Introduction

What is the change in young people’s behaviour that awareness raising measures are trying to create?

What sort of learning is required for this behaviour change?

Types of awareness raising measures

CHAPTER 4
DEVELOPING A PROFILE OF POTENTIAL YOUTH FIRST-TIME VOTERS

Introduction

What voter turnout data is there, and how can it be used?

Types of voter turnout information

What to look for in voting turnout data

Analysing voter turnout information by age groups

Analysing voter turnout information by gender

Analysing voter turnout information by geographic location

Analysing voter turnout: Going further

How to get from voting turnout data to identifying non-voters

Identifying the knowledge, skills, values and attitudes of the target group(s)

Using existing data and research

Using focus groups

CHAPTER 5
SETTING OBJECTIVES AND CHOOSING TYPES OF AWARENESS RAISING MEASURES

Introduction

Setting objectives: Steps to follow

CHAPTER 6
IMPLEMENTING PUBLIC COMMUNICATION AND MARKETING CAMPAIGNS

Introduction

Key principles and overview

How to: Develop key messages

How to: Choose delivery channels

How to: Involve other stakeholders

CHAPTER 7
IMPLEMENTING CITIZENSHIP EDUCATION PROGRAMMES

Introduction

Key principles and overview of this type of measure

Useful resources

How to: Involve other stakeholders

CHAPTER 8
INSPIRATIONAL PRACTICES

Introduction

Practices led by Electoral Management Bodies

Practice led by other actors

CHAPTER 9
BIBLIOGRAPHY
VOTE OUTSIDE OF THE BOX: TRAINER’S GUIDE

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